We work with our clients in one of two ways– on a project by project basis, or, on retainer.
Working with our clients on a retainer basis allows us to be an extension of their team - we essentially become their marketing department. Projects, on the other hand, are for clients who need work on a non-consistent basis, such as a web design.
When you work with us, our main goal's are to make you feel heard, free up your own time and spread awareness of your brand. When you work with us, you're not just another client, you're apart of the LBMG family.
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A loaded question! Usually, we see changes in our client’s business (most noticeable) about 3 months into implementation. However, we recommend a client see out 1 full year of implementation to see major changes and have historicals for comparisons.
Aha! Marketing is the mother of them all, while advertising and public relations fall underneath as subsets. Advertising is aimed at actively making a product or service known to a target audience, while public relations is the maintenance of a favorable public image (press releases, media buying, television appearances, etc). LBMG Marketing dabbles in all aspects of marketing and does offer services in the landscape of PR and Advertising.
Search Engine Optimization (SEO) is getting traffic from organic or natural search results on search engines. Think of it this way, when someone Googles your business, you should be showing up at the top. Sometimes, when a company’s SEO isn’t strong, that doesn’t happen.
It takes around three months for a well-executed SEO campaign to start paying off.
Hiring a marketing agency allows multiple marketing experts to work on your account. At the same time, it saves on time, money and training. LBMG Marketing can provide the appropriate team to achieve your business marketing goals.
If you already have an in-house team, an outsiders perspective may bring things to light that may have been overlooked. A fresh pair of eyes, ideas and strategies can only help bring diversity to your marketing efforts.
We take an individualized, branding first approach to strategy. What does this mean? It means that we are committed to the long term success of your brand. We want your consumers to recognize you long term, so that you can build and grow your company into something people know, love, and trust to be a thought-leader in your industry.
Strengths and weaknesses: two key sets of data that are identified in a marketing audit. By determining weaknesses, we can provide insight needed to determine areas of improvement. Strengths show what is currently working and driving your marketing success. These strengths and weaknesses may not be readily apparent to you as a business owner/marketer. A market analysis is what is behind every successful product or service present in the market today. Our market analysis can help provide valuable insights on shifts in the economy, competitors, ongoing market trends, demographics, and client personas. These are both so important in marketing plans and strategies to know who you’re speaking to, how to make appropriate changes and when, and stay up to date on the industry outside of what you’re doing.
Simply put, an audit is a report that is delivered that covers an in-depth analysis of the subject. For this question specifically, that would be Instagram. We take a look at everything from insights, to aesthetic, Instagram bio, shoppable feed strategy, marketing strategy and more. We recommend companies perform audits either internally or externally every 6 months or more to assess their strategies and realign with what digital marketing is evolving to encompass. To inquire about a marketing audit for your brand or your social platforms, contact us today.
All of our services are custom fit to meet our clients' needs. Contact us to find a package that fits your budget and needs.
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