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How to Use Marketing to Increase Sales: Holiday Edition If you’ve been with us for a while (which, first of all, you’re amazing) you’ll know a while back we wrote a blog about how to use content marketing to increase sales. And just like all of your favorite sitcoms and pop-stars around this time of […]

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A couple things we believe in here at LBMG: women should always support women, pineapple DOES belong on pizza, and businesses should always support other businesses – which is why we’re a business with a blog telling you about why your business needs a blog. 

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Going into INBOUND19, we already knew one thing – that content is king. We bet you probably already knew that, too. (Content = what you put out into the digital-verse to tell a story and convert your audience into consumers). It’s kind of a “duh” statement in the marketing industry, but are you using that to make money the right way? Is it generating the revenue you want it to or are you just having content for content’s sake? We’re breaking it down for you in this blog, plus some insider tips we took with us from INBOUND.

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Digital marketing. It’s everywhere we look on the internet. Literally, it’s everywhere. And good digital marketing involves good content, which sometimes calls for you or your brand to create original content to grab a potential viewer or consumer and build your brand aesthetic and name.

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When it comes to social media, content is everything. It’s what gets us likes, follows, engagement rates, impressions – anything and everything under the sun that matters in the marketing or advertising world. UGC is a great way of accomplishing this. Check out the guide!

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Perhaps you have worked and grown your social media page, like Instagram, and you’re very happy that you have a lot of followers already. But as time goes by, you notice that likes, comments, and your overall engagements on your posts have been steadily decreasing.

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Content marketing is queen. If you’re not on it, you need to be all up in it. This is something we stress big-time when advising on marketing strategy, running social channels, and implementing branding.

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