December 12, 2019
LET US PREFACE THIS WITH: we brag all the time about how we do NOT seem to our clients like an outsourced team. We are an EXTENSION to our clients’ teams and we feel strongly that our emotional connection to the brand allows us to create work for these brands as if they were our own. However, the blaring truth is that we are an agency and when you hire us, by definition you are outsourcing the work.
Ok, moving on…
Social Media isn’t as simple as it used to be in the early days of its creation – there isn’t just one platform that’s the most important anymore. There are analytics, algorithms and scheduling involved, and if you’re focused on running the business side of your brand, you probably aren’t able to devote enough time to run your social successfully – and there is nothing wrong with that.
Unless you have an in-house social media experts team (read: more than one person), you’re probably going to need to outsource social media for the greater good of your business’ success.
Hiring a third party to come in and learn your brand and manage your social presence for you can be scary at first if you’ve had the reigns for a while. So before you decide to outsource your marketing, here’s what you need to think about:
These seven things are important things to think about before you go searching for a team.
Once you’ve done this, here are some things to think about what YOU or your INTERNAL team is going to need to successfully take your brand to the next level in an outsourced partnership:
1. Have unique and high-quality imagery/video available.
2. SEO Optimization. Your website should be optimized for traffic and SEO. You can hire a team like us (hi again!) to make sure your website has all the right tools running to maximize traffic. SEO is important because it allows for your website to pop up on all those organic, unpaid searches on google if you have the right keywords, programs, and code running on your website. This isn’t something you should take a stab at if you don’t know about it, because it can literally affect how big or how small the numbers of people coming to your website are.
3. Don’t assume this means hands off. Be prepared to also put time in, in a timely manner. Monitor what’s happening since you are working with them. This means (but not limited to) monthly meetings, time to review reports, weekly emails for approvals. We don’t mean for this to sound like a time-suck – because it’s not. You’ll need time to review content and approve content. If you work with a team like us, we don’t just take the reigns and disappear. We collaborate with our clients on an on-going basis. We let you know what’s happening, why it’s happening, and when it’s going to happen.
At the end of the day, we always stress to social clients that this is a COLLABORATION. You can’t just say, ‘manage my social’ if you have no assets or an ineffective website. Also, you should WANT to be involved. Your social media WILL come up in conversation and you should know what’s going on and being posted. At LBMG we believe it’s important to value the clients inputs and opinions and we always strongly encourage good communication, because at the end of the day it’s not our brand or brainchild (although we sure as heck get attached to it as such – in the best way), we’re just here to make it as amazing as possible.
Just because we do all of the work doesn’t mean our clients are not responsible. Having a good social mean team on your side that encourages and favors communication between employees and clients is always the best formula for having a meaningful social presence. If you’re ready for your brand to go to the next level, then outsourcing is your next step – and lucky for you, we’re just an email, DM, or call away.
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