Rio’s Place by TuChica ABA | Creative Design

July 26, 2019

THIS BRAND IS SO MUCH FUN.

Ok, now that that’s out of the way…

Monica Castro (better known online as Tu Chica) is a behavioral anaylst based out of Miami Shores, Florida. Her physical location’s name is “Rio’s Place” named after her daughter, Rio. Monica offers services both as an ABA but also a supervisor for those studying to become ABA’s.

Monica came to us in need of pulling this brand together. She wanted a way to blend them both but keep both alive. We decided to do this by creating the umbrella, Rio’s Place by Tu Chica, so she could maintain her online presence as Tu Chica but offer her coursework and services out of Rio’s Place.

The inspiration Monica provided was around “Old School Miami Vice.” We used this inspiration to blend old and new, developing elements to sprinkle throughout all of her branded marketing efforts. Additionally, Monica’s demographics are mostly of the Latin culture, so blending the English and Spanish language is important for her.

We’re excited to continue on with the development of her new website and tie together all elements and aspects of Rio’s Place and Tu Chica so that in return, she can drive the business that needs her services.

With proper communication and realistic timelines, we were able to churn out the marketing content deliverables in less than 2 weeks, making for one HAPPY and excited client.

Projects Completed:

  • Brand Guidelines

  • Business Card Design

  • Letterhead Design

  • Custom PowerPoint Design

  • Instagram Graphic Templates

Projects In Progress:

  • Website Design & Development

  • Content Writing

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